Many of the residential carpet produced today come with some form of soil and stain resistant protection. Stain Master is one of Australia’s most commonly known brands of Nylon carpet, known for having these stain resistant properties. In fact practically all synthetic carpets manufactured today come with some form of stain resistance.
This stain resistance is formed by a fluorochemical coating that bonds to the outer surface of the carpet fibres which creates a smooth coating changes the fibres ability to absorb spills making them far less likely to stain.
Many people are under the impression that if their carpet is stain resistant , they don’t have to ever worry about stains affecting their carpet. This couldn’t be further from the truth.
The average carpet is replaced every twelve years, even though it begins to show signs of poor care after only three to five years. The carpet industry refers to this as ”Uglying Out“. (Notice, they do not call it “Wearing Out”) This condition typically affects areas called traffic lanes and in front of the furniture first, causing these areas to look dull and dirty.
Light coloured carpets today require routine professional care to keep them looking great until they truly wear out.
Why Carpets ”Ugly Out“ Before They Wear Out
STEP 1: From The Factory, Fibres Are Fresh, New & Protected
This is what your carpet fibres look like when they’re fresh and new just after leaving the mill.
You can see that they are shielded with a protective carpet fibre coating.
This factory coating is what keeps spills from staining your carpet and it also makes vacuuming your carpeting a far easier and more effective task.
STEP 2: Carpet Fibers Under Attack By Soil, Pollen and Mites
Over time, foot traffic on your carpet causes abrasive soil to become ground and trapped in your carpet’s fibres. To the naked eye, dirt appears smooth but under a microscope, soil is more like tiny little pieces of glass with abrasive, sharp, jagged edges.
This abrasive soil acts like tiny bits of glass, cutting into the protective coating, exposing and damaging the delicate fibres.
Now exposed, fibres are vulnerable to spills and soil penetrating deep into the carpets core. This is what causes carpets to ”ugly out“ faster. It also leaves these exposed fibres vulnerable to possible permanent staining eventually leading to it wearing out.
STEP 3: The Solution Is To RENEW Your Carpets Protective Coating
Renewing carpet protection after each cleaning reinforces your carpet’s original factory protection. Spills will become easier to remove. Vacuuming will be much more effective, and more importantly, your carpet will look better for much longer than it would with just the original protection alone. That’s why most carpet manufacturers today recommend renewing carpet protection AFTER EACH CLEANING!
Make Your Carpets Last Longer… PROTECT THEM!
Your home and family deserve all of the health benefits that professional cleaning and carpet protection can provide.
Call us on 1300 399 999 during normal operating hours to see how renewing your carpet protection can get you every other cleaning for HALF PRICE!